WORLD OF SOUL MOTORCYCLE COMMUNITY

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Powering Ahead: Why Harley-Davidson and Polaris Can Sustain Their Competitive Positions

Morningstar's recreational vehicle coverage list includes two companies with sustainable competitive advantages and dominant market share positions: Polaris Industries (PII) and Harley-Davidson (HOG). Their strong brands, which command pricing power, and a large and intact distribution channel have built their advantageous positions. Entry into the manufacturing of off-road vehicles, motorcycles, or snowmobiles would require strong brand equity, superior technological innovation, and significant capital to set up a manufacturing facility. For existing rivals, a threat to Harley's and Polaris' leading share positions would likely come from the introduction of a compelling, innovative product in a new category (like Polaris' introduction of side-by-sides a few years ago in off-road vehicles). Either way, we believe we would have sufficient lead time to see a meaningful threat develop before having to reassess the moat status on either of these leading recreational vehicle firms. Read more...

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